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Product Life Cycle Definition. What is product life cycle theory? It is divided into five stages, i.e., development,.
from venturebeat.com
Not all products reach this final stage. The life cycle ends when the product is no longer available for purchase. The product life cycle is an important concept in marketing.
Product life cycle is the progression of an item through the four stages of its time on the market. Based on the research of different reports, the product life cycle is defined by some authors like: Not all products reach this final stage. It is an important tool for analysis and planning of the marketing mix activity.
