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Product Life Cycle Maturity. If your product or service makes it to the maturity stage, this should be the longest part of its product life cycle. After a product reaches the marketplace, it enters the product life cycle.
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The maturity stage is the third stage of the product life cycle. Increase in sales and high profit. At this stage, you will see which products are winners and which are losers.
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A relatively low cost is recorded at this stage. The maturity stage of the product life cycle shows that sales will eventually peak and then slow down. You may need to enhance product features to make it more appealing than competitors' This is because more customers are now aware of the product and repeat purchase is occurring.